Barring the Apocalypse, D Day Kicks Off This Weekend


Although weather conditions in the Croatian capital suggest that Judgment Day is just around the corner (not the creative, but the apocalyptic one), D Day is nevertheless set to befall Zagreb this weekend.

What started out as a single-day design event, turned into an international design festival celebrating its third edition, set to last three days, Friday through Sunday, and judging by its abundant program, we’re more than likely to set up camp at the Old Slaughterhouse in Zagreb to be able to follow all the events and programs.

This year’s three-day D Day and everything it has to offer was presented today at the press conference by Boris Kovaček, director of the Peppermint Agency, and the festival executive producer; Ira Payer, president of the Croatian Designers’ Society and the festival program director, along with the festival’s organizing team members, designers Mirna Reinprecht and Ivana Borovnjak – in charge of accompanying programs, as well as designer Luka Borčić, fronting the Design Studio, which has been supporting and following the festival from its beginnings.

The D-Fair remains the central part of the festival, an exhibition including the best works of authors up to 35 years of age, covering all aspects of designing. D Day brings us recent productions of young designers from our region – commissioned and self-initiated works, supervised and independent projects, including those especially created and realized for the fair.

Following last year’s successful debut, the D-market is continuing this year, within the context of the largest design fair in Croatia whose aim is to promote quality Croatian and regional design products, connecting individuals active in the design scene, as well as strengthening the culture of design in Croatia. The D–Market is an excellent platform for promoting new products, while providing designers and manufacturers the opportunity to directly communicate with potential buyers.

As we’ve already announced, Friday is a working day at D Day, reserved for promoting collaboration between young designers and entrepreneurs and conveying the potential of design as a generator of economic development and growth.

This year’s program includes a lot more presentations organized in thematic blocks, discussions, workshops and lectures, by both Croatian and international experts. Among others, Dutch curator of design and visual arts and director of the design fair OBJECT Rotterdam Anne van der Zwaag, cultural manager, founder of the Skopje Design Week and director of the Public Room organization Aleksandar Velinovski, architect, designer and founder of the cultural platform Mikser Maja Lalić, designers Patrizia Dona, Mauro Massarotto, Nikola Đurek and many others.

Through evening presentations and spatial installations young and inspirational designers will present themselves to the public. These are designers carefully selected for this year’s D Day, whom the organizers consider brilliant representatives of their professions D-Designers, and they are Dora Budor and Maja Čule, Morana Kranjec, Grupa (Tihana Taraba, Filip Despot and Ivana Pavić), Dario Dević and Hrvoje Živčić, Lina Kovačević and The Miha Artnak’.

D Day is set to host several exhibitions from the entire region, mostly by young designers: Young Balkan Designers within the organization of the Serbian Mikser, the Ministry of Pleasure is a travelling exhibition of young Macedonian authors, TIMELINE-past-present-future-memory-touch -feeling-expression is a group exhibition of designers and artists from Sarajevo and Rotterdam and the newest site-specific installation of the Austro-Croatian collective Numen/For Use, entitled Field, which is being developed within the interior of the Klaonica (Slaughter House) with the help of young forces, and could easily end up as the main visual attraction of the festival.

Two exhibitions under the organization of the Croatian Designers’ Society are also set to be presented to the public, which recently held their premieres abroad: Id/entity / Freedom of Choice (debuted at the London Fashion Week) and Croatian Holiday 2012 (Milano Design Week). At the SD sad! exhibition over 30 student works will be displayed created over the 2010-2012 time period.

D Day has been collaborating with students from the Zagreb Faculty of Architecture School of Design from its very start, directly including them in creating the Festival’s identity, promotional material and elements of the exhibitions’ set-up, as well as other events at the Old Slaughter House. The team of students of visual communications from the School of Design in charge of this year’s visual identity of the festival include: Mihovil Vargović, Tomislav Šestak, Vanessa Šerka and Andrija Mudnić, under the mentorship of assistant professors Damir Bralić and Luka Borčić.

Guided by the necessity of economizing, and mutual compatibility of the set-up design and visual identity design, almost all two-dimensional and three-dimensional D Day equipment has been created from the same material – wavy cardboard that students and organizers had at their disposal thanks to the collaboration and donation of the Box packaging company.

A team of product design students (Marija Ružić, Marta Anić Kaliger, Filip Peraić, Anamaria Sever and Mario Dobrečević, under the mentorship of professor Mladen Orešić) designed the whole system for setting up exhibitions, signposts, postaments, chairs, etc. out of the same material. Both the graphic design and product design teams designed in perfect harmony and synergy.

On top of all of the above, D Day 2012 provides an interesting entertainment program, for additional information click on the above picture. The team will also be present for the entire duration of D Day, so designers prepare yourselves, your work could be the very work that catches our eye!

In addition to our patrol unit, we’re also preparing a QUIZ, so be sure to be there on Friday after work to relax and have fun at our QUIZ, with a design theme in sync with D Day.

Find out more on the quiz tomorrow, and please note we’re accepting team applications for the quiz (2-4 members) at the following email address:

The cost of a three-day ticket for D Day is 35.00 HRK, which includes the Saturday Jack D Party. Buying the festival entrance ticket entails that all professional and other workshops are free.